A Holistic Approach to Teaching
BASICS are the beginning.
REPEAT yourself often.
AVOID creating desperation.
INSPIRE with examples.
NEVER forget to repeat yourself.
—John Maeda, The Laws of Simplicity.
and I’d add that this is a good approach to business communication, overall. — misterjt
Apply the “So what?” test to everything you write. If what you’ve written doesn’t provide a good answer the question “So what?”, rewrite it, and ask the question again.
Saeed Khan on Taking the “mess” out of Messaging (part 3) « On Product Management
